THE PIONEERING PADDle Boarder

Our very own Paiwen founder Alice Shih was featured in StandUp Journal!
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To celebrate International Women’s Day,  Jonaliza D. Misa wrote this excellent article on the female powerhouses on the standup paddling circuit.​
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ALICE SHIH, THE PIONEERING PADDLER

Alice Shih is the mastermind behind Paiwen, a board sports brand for women. She was first introduced to standup paddleboarding in 2007 using an old windsurfing board and a homemade wooden paddle, and although she didn’t have the proper equipment, Alice discovered the serenity that results from flat-water paddling and so she decided to pursue the sport from that moment on.
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Upon searching for a paddleboard of her own, however, Alice discovered that most boards available at the time were way too long, too heavy or too bulky.  In other words, not “women-friendly”....

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​StandupJournal.com Female Powerhouses